Importance of Signage

Importance of Signage

Being in the signage industry, we’re bias of course. But to us signage is of the utmost importance to your business. It is the primary visual element people see. Whether it be on your building, outside your building or on your car. Creative branding plus creative signage will make your business more appealing. It is, in effect, an inanimate salesperson for your business. Digital signage in particularly Dilapidated signage is not enticing. Chris Joseph from from Small Business sums it up for us.


Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.


For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.


Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.

Not only is business signage important but directional and informative signs. Freeway signs, parking signs, warning and danger signs. Faded and dilapidated signs could result in fines, injury and (in extreme circumstances) death. The importance of signage is often overlooked and in most cases the last thing people think about. So get creative, invest in some signage and contact Compac today. We’re here to help.